After much work, sweat and frustration, the booth has turned out great. The new signs that come from our recently introduced ad campaign look phenomenal. Tom, our photographer, videographer, audio engineer extraordinaire has created a four hour video that is just astounding. It will run on a 60″ screen behind the stage area for the length of the show, and it has already mesmerized everyone who has entered the LP booth today. The new catalogs and consumer guides arrived with just moments to spare and, they too, look gorgeous. The new LP website and this blog site went live today, both furthering our now look and feel for the LP brand. Many thanks to Marcia and Heidi in LP Marketing for working so hard to coordinate it all.
Carlos Santana Abraxas Angel Congas
However, I must say that, while all the collateral material looks tremendous, it is the product that is the star of the show. We truly have some great, interesting and innovative product. All who have seen these new products on this first day have completely raved about them. Stay tuned for some demo videos that I recorded today. We will also post full demo videos in the not too distant future on the LP Products page of this blog.
In the meantime, here is a video of the LP booth as it looked this morning. After set up was fully done and just before the doors of the show opened.